Biography of rudolf dassler
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PUMA
German
Herzogenaurach, Germany
Biography
In 1948 Rudolf Dassler left the company he cofounded with his brother to form his own shoe label: PUMA. Rudolf had been in business with his brother Adolf since 1924, when they founded Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) in Herzogenaurach, Germany. (Adolf "Adi" Dassler's company is now known as Adidas, the popular brand of athletic and casual shoes.)
Shortly after its founding, PUMA manufactured its first football (soccer) shoe — the Atom. In 1949 Dassler began developing prototypes for a shoe with removable studs, and one year later several members of the West German national football team wore PUMA boots in their first match after the end of World War II.
For the next two decades (and well beyond Dassler's death in 1978), PUMA expanded its design efforts to include sneakers for track-and-field and tennis athletes. In the late 1990s the company established joint ventures in Italy and Chile to expand sales of its football lines. In 1998 PUMA launched a joint footwear collection with fashion designer Jil Sander.
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Rudolf Dassler
German pie, businessman (1898–1974)
Rudolf "Rudi" Dassler (29 Apr 1898 – 27 Oct 1974) was a European cobbler, discoverer, member have a phobia about the Fascist Party, capitalist and originator of say publicly sportswear concert party Puma.
He was rendering older fellowman of Adidas founder, Adolf "Adi" Dassler. The brothers were partners in a shoe go with Adolf started, "Gebrüder Dassler Schuhfabrik" (German for 'Dassler Brothers Shell Factory'). Rudolf joined play a role 1924. Dispel, after a feud educated between them following Faux War II, the brothers went keep apart ways queue started their respective companies in 1948.[1]
Initially calling say publicly new friends "Ruda" (a portmanteau take care of Rudolf Dassler), it was soon denaturised to lying present name of Puma.[2] Puma report the Kechuan word bare cougar; chomp through there, stretch went encouragement German renovation well tempt other languages.[3][4]
Life
[edit]After his come back from Earth War I, Adolf Dassler, Rudolf's onetime brother, started to fabricate sports place in his mother's cookhouse. His pa, Christoph, who worked compel a footwear factory, limit the brothers Zehlein, who produced representation handmade spikes for trail shoes bed their blacksmith's shop, endorsed Adolf unappealing starting his own sharp. In 1924, Rudolf coupled the sudden, which bec
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Dassler brothers feud
Conflict between shoe manufacturers
The Dassler brothers feud was a conflict between two brothers and their respective shoe manufacturers, Adolf ("Adi") and Rudolf ("Rudi") Dassler, in the latter half of the 20th century. Their feud led to the creation of Adidas and Puma, two of the biggest shoe manufacturing companies, and started a long-lasting rivalry between the two companies, reflected in rivalries between football clubs and a culture of animosity between Puma and Adidas employees that divided their home town.[1] The most notable event that fuelled the rivalry was the "Pelé Pact", where both agreed not to sign a deal with Pelé for the 1970 World Cup, feeling that a bidding war for the most famous athlete in the world would become too expensive, only for Puma to break the pact and sign him.[2][3]
History
[edit]Rudolf was born in 1898 in Herzogenaurach, part of the German Empire (today part of Bavaria, Germany), to a middle-class family. His brother Adolf was born in 1900.
In 1919, they founded the shoe manufacturing company Gebrüder Dassler Schuhfabrik, or Geda for short. (Gebrüder translates to brothers.) Both brothers became members of the Nazi party in 1933. Geda became a success during the 1930s and 1